"GTA VI" Boosts Take-Two Shares Following Extended Trailer Release

Shares of Take-Two Interactive, the parent company of Rockstar Games, posted a significant gain on the U.S. stock market following the release of the extended trailer for GTA VI, one of the most anticipated games of the past decade.

According to economics editor Pedro Zanatta, the release of the more than 25-minute trailer stirred both the franchise's loyal fanbase, which is eagerly awaiting the new title in the series, and the financial market. Take-Two shares rose more than 2.5%, trading above US$230.

On this Friday's (28th) edition of Bastidores CNN, Zanatta described GTA VI as "one of the biggest releases in the entertainment industry." "This game is very well established, first because it already has a decades-long track record in the video game market," he said.

GTA (short for Grand Theft Auto) is a franchise about to turn 30 years old. The game was born in 1997, still on the first generation of the PlayStation, and now arrives with its new version for the PlayStation 5.

"And it's a very famous game because of the open-world possibility that Rockstar offers, allowing players to explore and do whatever they want. For that very reason, it is recommended for adults," Zanatta noted.

Pre-sales for GTA VI began on June 25 and, according to data from a consultancy that monitors the title's sales, have already accumulated nearly US$450 million in revenue.

The game's official release on consoles is scheduled for November 19. "So far, all of this revenue in such a short time has come solely from pre-sales," Zanatta emphasized.

Another factor that makes the launch even more significant is the long gap since the previous title. GTA V was released in 2013, which represents a 13-year wait for the franchise's new chapter.

Zanatta also highlighted the historical weight of its predecessor: GTA V is the second best-selling game in history, with more than 230 million copies sold.

"This result is driving the shares up, and everyone is really looking forward to this game," he concluded.